Win Win Win

Austin, TX. 2017. Main Street Hub (now GoDaddy) is a multi-platform marketing company. I was a Production Coordinator in their Photography Department. Multi-platform marketing is pretty vague, so let me clarify. Main Street Hub represents their customers on various social media platforms like Facebook, Twitter, Instagram, Yelp, TripAdvisor, Foursquare, and Google. Their services also include things like website design and email marketing. As part of their onboarding process, all customers get a free photo shoot. 

Enter my team and me. We worked with a nationwide freelance photography network to match photographers with local businesses. The images from their completed photo shoots would then be used on the customers' social media platforms. 

When communicating with our photography network, however, my team and I would write as one person using one account. No issue, right? Wrong. My team of four communicated in not one, but in four different ways. There was no cohesion, no consistency in content, style, or formatting. A photographer could get asked a similar question in four different ways, all in one day.

I took it upon myself to change that.

I wanted to improve the photo shoot process—for my team, the customers and the photographers (re: win win win). So I created a communication style guide. It explained what content ought to be included in outgoing communications like texts and emails, and how that content should read in terms of voice, style, and formatting. It also included similar tips regarding our internal communications.