Buzz Buzz
Austin, TX. 2016-2017. Ad 2 Austin is a not-for-profit organization for young advertising and marketing professionals. Before I applied to Ad 2 Austin's Board of Directors, I volunteered as a copywriter for their public service campaign. Public service campaign, you ask? Well, each year Ad 2 Austin partners with a local nonprofit organization, and together they produce a (free!) advertising and marketing campaign.
For their 2016-2017 public service campaign, Ad 2 Austin partnered with the American Honey Bee Protection Agency (AHBPA). AHBPA is a 501(c)3 dedicated to the preservation of honeybees through rescue, relocation, and education. Responsible for creative copywriting, I crafted social, email, and event fundraising content. Below are a few social examples from AHBPA's Instagram page. While partners, we were able to increase AHBPA's Instagram followers by 1,020%! They went from 105 to 1,289 followers. We were also able to increase their average likes by 325%—from 48 to 156!
Post 1
"The American Honey Bee Protection Agency is getting a little makeover. Same people, same great cause... New look. Stay tuned."
Post 2
"Happy Reveal Day! It's #January25, which means AHBPA's makeover is complete! While we may have a new look, our simple-ish mission is still the same... Save all the honeybees! So, let's get to it! Let's rescue, relocate and educate. Let's spread the word about the crucial role honeybees play in our ecosystem. What do you say? Want to #JoinTheHive? Find out how you can get involved at www.AHBPA.org."
post 3
"Time to bar hop with purpose! The American Honey Bee Protection Agency (AHBPA) is hosting a Buzz Crawl on February 18, 2017, from 5 to 10 p.m. There will be drink specials, raffle prizes and a bee-themed costume contest, so grab your bee costumes and spread the word. More people, more buzz, more bees saved! Check out the link in our bio for more information."
post 4
"Just a little sneak peek at what you can expect from participating bars, exclusively for the Buzz Crawl on Saturday, February 18! Check out the link in our bio for more information!"
post 5
"Fam! If you buy your Buzz Crawl tickets now, you can save 25%! Tickets are $15, but for a limited time. Buzz over to http://buzzcrawlatx.eventbrite.com and use the promo code 'RSVBee' to snag your tickets now! Full price tickets will be available at the door. Check out the link in our bio to eat this deal up!"